Form follows function... or emotion? Today's technical capacities make it possible to focus on senses without being bound by functionality.
Modern design often moves to the other side of a smartphone or computer screen making simple things around us, their workmanship, the sense of touch of materials, and the aesthetics of form even more valuable. Product design is perhaps the only type of design that appeals to almost all our senses. It is fascinating and important.
When making up the form of a household item, I think about feelings it should invoke: it should be restrained, non-intrusive, yet charismatic, representative of its owner, and of course fueling the urge to buy it.
As a result, you will have a model to guide a design engineer and a concept visualization to be used in promotional materials and on websites to draw attention even before the product designed to touch your customers' feelings is released.